Branding The Promise Of ‘Strongest Impressions’ ‍

Précigraph is a printing company established over 45 years ago in Mauritius with state-of-the-art equipment and a talented and dedicated team.

We gave a new lease of life to the Précigraph Brand through a process of refreshing its visual and verbal identity, building more equity into the main brand, creating connectivity and cross-selling across the newly developed brand architecture. We started by an eye-opener research conducted with Précigraph’s various stakeholders and went on to develop its new brand positioning, vision, values and overall DNA platform. We then set up a B2B communications strategy.

We created new communication tools, new advertising campaigns and an extensive website with our creative partners (Michelle from Mink and Eric Lee) to portray the company’s story using confident, thoughtful and vibrant imagery and language. In parallel, we actively engaged the employees to improve Précigraph’s customers experience through creative workshops and reinvigorated them with branding initiatives such as taking part in photo and video shoots, training sessions and various events. The new brand identity and communications convey Précigraph’s commitment to remaining the leading printer in the Indian Ocean region and inspiring confidence in clients at home and beyond.