Transforming a global security business into a glocal brand with purpose

The well-known global security brand Brinks has been operating in Mauritius and the Indian Ocean region for the last 15 years. On the occasion of this major milestone, we are currently accompanying Brinks in its repositioning, communications, customer experience and employee engagement initiatives.

At the beginning of the exercise, we conducted an extensive discovery process, involving stakeholders’ interviews (including employees, customers, partners and press members), benchmarking, mystery shopping, market trend analysis and brand communications audit. Through our findings and a very enriching and creative envisioning workshop with Brinks’ Top Management, we unlocked the brand’s power and new brand promise “Feel secure, Live Safe” in a post Covid world. We then simplified the brand architecture with a clear and logical hierarchy, leveraging Brink’s strong corporate master brand. We are now starting to reveal our new promise and communications to our various audiences. To be continued…

New corporate video coming soon...


Brand Image Survey, Business Insights & Analysis, Brand Benchmarking, Mystery Shopping, Brand Strategy + Positioning, Brand Envisioning + Purpose Refinement Workshop, Brand DNA Platform, Brand Architecture, Corporate Video, Brand Communication plan + Tools, External Communication Campaigns, Public Relations

Link to their


No items found.
Brand In One

"Il faut du temps pour se connaitre et se faire confiance, mais parfois quelques minutes suffisent pour savoir que quelqu’un nous comprend, saura nous écouter et nous orienter dans la bonne direction. C’est ce sentiment et cette expérience que nous partageons depuis quelques années avec Brand in One dans le cadre de nos différents projets de communication. Curieuse du moindre détail de notre activité, Valérie sait nous observer avec les yeux de nos clients, nos collaborateurs ou nos partenaires pour mieux nous faire partager ses analyses et sa créativité."

Eric Rey, Chief Executive Officer - Brinks Indian Ocean

More Work