"Brand in One was very attentive to our needs and did a very good job of understanding our activities and the operations of the financial services and legal sector for the purpose of our branding exercise. The hands on approach was much appreciated. There was a lot of interesting information that came from the customer journey and plenty to think about. The work of Valerie can be best described as customer friendly and very supportive of the clients' needs. The most important contribution was to create an awareness (firstly internal) regarding the group identity and its possible implementation as a marketing tool with our partners. There was also a boost of confidence and a sense of team spirit amongst the employees in the course of the branding exercise – this is still work in progress. We are more aware of what our clients think of us and are thus better able to assist them. Our partners were excited with our branding endeavours."