Redefining MedActiv customer experience with purpose-led branding

In 2018, MedActiv (part of the IBL Group), the leading Retail Pharmacy Chain in Mauritius, underwent a complete branding exercise which resulted in a new pharmacy retail concept, refreshed identity, brand DNA and brand promise. We are honoured to have been selected as the partner in charge of redefining the customer experience through extensive customer service training, retail coaching, mystery shopping, standards development and employee engagement activities (team building & creative workshops).

We gave meaning to the brand promise "committed to health and wellbeing" which now serves as a narrative thread across all initiatives and communications, evoking credible, confident and caring tone.

MedActiv + HealthActiv

User Research + Customer Insights, Employee Video, Mystery Shopping, Customer Experience Strategy + Roadmap, Brand Operational Standards Development, 'Train The Trainer', Customer Service Training Program Development + Communication Tools, Employee Engagement Workshops + Culture, Brand-led Change, Customer Service Training, Team Building, Retail Coaching Skills Training for better customer service

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Brand In One

Brand In One has accompanied the transformation of HealthActiv and MedActiv since 2018 on particular assignments and has devised tailor-made programs based on our needs, reality and business operations. The dynamism provided by the team throughout the process has been an integral part in valuing our employees, who are at the heart of our operations, during coaching sessions, workshops and team buildings. Brand In One’s professionalism has been felt during this journey and we recognize the added value provided.

Fabrice Adolphe, Chief Operating Officer - HealthActiv + MedActiv

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