Bringing stylish inspirations to Mauritius

In close collaboration with Twögether agency, we went through an extensive brand context analysis which lead to the development of two different brand DNA platforms for Sofap corporate brand and its paint brand Permoglaze, solid foundation for future creative and commercial outcomes. Furthermore, we conducted mystery shopping (Sofap & competitors) to map out the various touchpoints of the customer journey and provided guidance so that the employees put their heart and soul into stylish performances with warm local colors to delight Sofap customers even further.

SOFAP + Permoglaze

Context Analysis, Benchmarking, Brand Envisioning + Brand DNA Platforms for both brands, Mystery Shopping, Customer Journey Mapping

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Brand In One

In collaboration with Twogether Communication Agency, Mrs. Valérie Burrenchobay of Brand In One did an extensive Brand Context Analysis for Sofap and its leading paint brand, Permoglaze. This included a 360-degree assessment of brand perceptions coupled with a mystery shopping exercise. A full-day workshop was then organised by Brand In One with Sofap’s key personnel to elaborate and establish clear strategic directions with regards to the brand positioning of Sofap and Permoglaze. We have been fully satisfied of the expertise of Brand In One and the professionalism with which they delivered their assignment. We would highly recommend them to any organisation seeking to review and improve its brand positioning.

Eric Adam, Managing Director - SOFAP LTD.

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