In collaboration with Twogether Communication Agency, Mrs. Valérie Burrenchobay of Brand In One did an extensive Brand Context Analysis for Sofap and its leading paint brand, Permoglaze. This included a 360-degree assessment of brand perceptions coupled with a mystery shopping exercise. A full-day workshop was then organised by Brand In One with Sofap’s key personnel to elaborate and establish clear strategic directions with regards to the brand positioning of Sofap and Permoglaze. We have been fully satisfied of the expertise of Brand In One and the professionalism with which they delivered their assignment. We would highly recommend them to any organisation seeking to review and improve its brand positioning.